Mobile marketing is the wave of the future. At least for now! Businesses are getting away from print advertising and are now setting up mobile marketing and advertising campaigns. Let’s face it; most people nowadays have mobile devices such as cell phones and smart phones. You can barely walk by a person who isn’t checking their emails or app’s. It’s a changing world and you need to change with it.
Mobile marketing works because people want convenience. With the touch of a few buttons on a person’s handheld, they can purchase items, make reservations, or check out a business.
With mobile marketing, it gives an individual the access to find what they want right now, as well as allowing businesses to reach customers spot-on. This is a trend all over the world.
Recent studies from Gartner Research have shown that mobile marketing and advertising is expected to reach U.S. dollars of 3.3billion this year and rise to approximately 20.6 billion by 2015.
According to wikipedia, “mobile advertising only constitutes around 1% of global advertising spent”. www.en.wikipedia.org/wiki/mobile_advertising.
Once you have decided to move forward with mobile advertising you need to set up two different campaigns. One is for the customer using a smartphone that has full Internet browser capabilities. A smartphone will have standard size ads.
The second campaign would be a Wireless Application Protocol (WAP) phone that connects to the internet and will show mobile ads that are smaller and direct the user to a mobile website.
A mobile website is a copy of your current website, but it has been rewritten in a mobile language.
As you brand your business you need to think about the iPhone and Android apps. You need to go beyond the Facebook and Twitter social media groups. To monitor your business, you can sign up on sites such as Yelp, Urbanspoon, Foursquare and others. A great example of this would be using Foursquare in your business where you can offer coupons, rewards to customers, develop a deeper connection with your customer, get instant feedback and promote events.
What are you waiting for? Here are some tips to help get you started with your mobile advertising campaign:
- Identify your audience.
- Define who your customer is.
- Decide which device you will use to showcase your ad. (iPhone, Android, or smartphone)
- Brand your name.
- Set up mobile ads to position yourself above your competition.
- Contact a mobile marketing and advertising expert to help you develop your mobile marketing campaign.
Times are changing. Now is the time for you to climb the ranks with mobile marketing and advertising. Be ahead of your competitors and continue to grow your business.
Contact our team of mobile marketing and advertising experts to help you promote and market your business, so you too can ride the wave of the future. CALL: 888-494-6405.